Launching a new product on Amazon can be highly exhilarating to grow your business rapidly. But to get the attention and to be successful in terms of explosive growth, there is an immense need for a well-planned approach. This article will provide a step-by-step guide toward the launch of a product on Amazon for its optimal visibility, attraction of customers, and winning sales.
Step 1: Mark Your Product for the Launch: Conduct Market Research
Complete market research is the most crucial step that needs to be taken before launch, which helps in finalizing the decision of launching the product because there will be demand for it and unique among others.
How to Conduct Market Research:
- Analyze your competition: Look for top-selling items in your niche. Review their listings, customer reviews, and prices. Know their strengths and weaknesses, so you can determine what you could do better.
- Use keyword research tools: Such as Helium 10, Jungle Scout, or AMZScout – Tools that assist you in identifying high-demand keywords for your product. They will determine how you describe your product listing and whom you are targeting.
- Customer needs: Read reviews of similar products to understand what customers like and dislike. This will let you fine-tune your product and offering.
Also Read: 4 Tech Tools Every Amazon Seller Should Know
Step 2: An Optimized Product Listing
Your product listing is your storefront on Amazon and shall be optimized so that it ranks well in search results on Amazon and draws buyers.
Elements of an Optimized Listing:
- Title: Include relevant keywords for your title since these are what your potential customers are looking for. Ensure it’s readable and concise and gets to the point importantly, on the various benefits offered by your product.
- Bullet points: Write 5 clear, benefit-oriented bullet points that explain what the product does. Of course use the keywords-but, again don’t stuff them.
- Product description: This is a creative and descriptive product description that elaborates on key features and benefits of the given product. The incorporation of secondary keywords will be used as extra wealth in the search rankings.
- Images: The images should be of the highest quality to depict the product from various angles. Lifestyle images where people use your product would be great in showing how it fits into the buyer’s life.
- Back-end keywords: These are not words appearing in the face of your listing but are key to Amazon’s algorithm. Pay close attention to filling out any back-end keywords that won’t fit into your title or description.
Step 3: Leverage Amazon’s Fulfillment by Amazon (FBA) Program
Using Amazon’s FBA program for your product gives you a competitive advantage. In FBA, your product is stored, packed, and shipped by Amazon. And it automatically makes your product eligible for Prime shipping.
Benefits of FBA:
- Prime eligibility: Fast shipping is loved by the customers and if your product is eligible for Prime delivery, more chances of buying it from Prime customers.
- Better customer service: Amazon handles customer service and returns issues of the FBA products, which assists the customers to develop trust more likely, therefore getting better reviews.
- Ranking better: They rank better due to the prime badge and fast shipping options, making them more likely to convert.
Step 4: Launch with a Pre-Launch Strategy
The launch of the successful product begins even before your product goes live on Amazon. These pre-launch strategies assist you in building interest and garnering early momentum.
Pre-Launch Strategies to Consider:
- Build an email list: Before the launch, you can generate a list of interested buyers through social media, on your website, or even by running a pre-launch giveaway. These people will be the first customers when your product is live.
- Influencer Engagement: Identify influencers in your niche. Ask them to market your product to their audience by creating buzz for the launch.
- Social Media Buzz: Do sneak peeks, and behind-the-scenes shots and talk about what’s in it for them. Make them feel hyped about your launch.
Step 5: Competitive Pricing Strategy
Price is probably the most important factor that impacts the decision of a buyer. When you launch your product, having the right price on it is critical to stay ahead of similar products.
How to Set Your Launch Price:
- Relate to Competitors: Find out what is being charged by similar other products in your niche. Just ensure that your price is competitive, yet leaves scopes for a profit.
- Add a flash sale: Consider running a promotion for the first week or two after your launch. A lower price can draw in early buyers and achieve rave reviews that help drive up your rankings.
- Test the price: After you get launched, test different price points to see what works best for your product.
Step 6: Run Amazon PPC Ads
Amazon PPC ads would be a good medium with which to maximize exposure when launching the product. PPC ads ensure that you reach your target audience during the search of Amazon for products like yours.
How to set up PPC ads for a launch:
- Begin with automatic campaigns: Amazon’s automatic campaigns are set to target keywords related to your product. This is a good place to begin, especially for you when you’re still guessing which keywords might actually convert best.
- Use manual campaigns: With the data from an automatic campaign, you could then go ahead and set up manual campaigns going after only the most relevant and highest-performing keywords.
- Budget smartly: Set a budget that allows you to test your ads without overspending too much money. Once your product starts selling, you can then increase your budget for more exposure.
Step 7: Prime Early Reviews
Positive reviews will be the biggest key to raising your ranking position and pushing more customers to purchase the product. However, Amazon has several guidelines regarding how you may ask for reviews so make sure to adhere to all of them.
How to Get Early Reviews:
- Use the “Request a Review” button on Amazon: Once a customer has purchased something, request a review through the feature that Amazon offers. Of course, be sure to meet Amazon’s requirements for requesting reviews.
- Become a participant in Amazon’s Early Reviewer Program: The Early Reviewer Program assists buyers in drafting honest reviews with the hope of receiving a small incentive for it. That way, you can get feedback right at the start and build credibility too.
- Provide excellent customer support: Make sure your product ships within the shortest possible time frame and is an exact replica of what you described. Start fixing issues so it does not become a customer nightmare that turns into a bad review.
Step 8: Monitor and Adjust Your Strategy
Be aware of how you are doing after your launch. Monitor your sales reports, customer feedback, and keyword rankings. You will find areas for improvement.
What to Look Out For:
- Sales: Monitor sales or the number of units being sold on a daily basis. If you are selling fewer units than expected, then you must either reduce your price or run more PPC ads.
- Keyword ranks: You will use specific tools to track the rank that your product gains on related keywords. If you fail to rank well for the given keywords, it’s time to revisit your product listing and check whether you are making use of the correct keywords.
- Customer comments: Listen to what customers have to say, and watch for the reviews as well as questions. Note a recurring problem or complaint and improve your product or listing.
Conclusion
You can launch your product successfully on Amazon only if planned well. It starts from market research and an A-to-Z optimized listing, proceeding to the implementation of FBA, running PPC ads, and generating reviews.
Amazon Backer ensures that each of these steps is executed flawlessly.
Every one of these steps is very much required to grow your product. Counting all of them and actively following up with maintaining and adjusting your approach will definitely make you witness explosive growth and upgrade your Amazon business to the next level.
Also Read: How to Become a Seller on Amazon: Types of Amazon Accounts