Search engine optimization (SEO) will certainly be very beneficial in attracting organic traffic to your content. It will boost the rankings of the website. If you optimize your website smartly and efficiently, your blog will be ranked higher in the search results of Google.
You will have to incorporate some techniques into your content. If you do that, there is no need to go to extra miles to improve the ranking of the website. Good quality content will speak for itself. We will be discussing six tips that will help you with the optimization of the content.
Table of Content
- An effective title
- Add well research keywords
- Keep in mind the user experience
- Use Plagiarism checker tool
- Make the website mobile optimized
- Tag hyperlinks
1. An effective title
The main aim of a search engine is to present useful information based on a search query. The headline of your blog is the first part of the search engine to assess the importance of your content (and for the person searching the query!).
It is necessary, therefore, to include your key terms in the title. Make sure to provide the keyword in the first 60 characters of the article, as that’s where Google drops off the titles in the search engine results list.
A great tip is to use the Google SERP Snippet Optimizer program to predict what your blog post would look like in search engine results. Aside from inserting your main keyword, we also suggest making your headline enticing and clickable. That is because the click-through rate (CTR) serves a significant role in optimization.
There are a variety of methods for writing successful headlines. The one that still performs well is called the EMV or also called emotional marketing value.
This approach advises the use of rhetorical techniques that cause specific emotional reactions in your crowd. There are online resources like EMV Header Analyzer that help you measure the EMV score of your title.
2. Add well research keywords
Many newcomers are only using their best ideas to write about subjects that they believe would be of concern to their users. You do not have to depend on random guesses, particularly when you can do keyword study to discover out exactly what most of the people are looking for.
A keyword analysis is a method that is used by content developers and SEO experts. This lets you discover the things that your customers are interested in, depending on the statistics of the search engine.
See this article for more tips and how to replicate the popularity in your blog posts. You would use these keywords to prepare your marketing strategy. It will make sure you write about the things that people are searching for, so it’s a perfect way to discover new blog article ideas.
Developers recommend the use of keyword research programs such as SEMRush or Ahrefs. They include in-depth keyword info, market analysis, keyword location monitoring, and loads of other important functions.
If you are using these tools, you’d like to try out the SEO Writing Assistant software as well. It helps you find LSI and relevant keywords, readability, language style, and the average length of the blog post.
Also Read: Best Tools For Keyword Research (Both Free and Paid)
3. Keep in mind the user experience
There are several approaches to consider when writing a text. Imagine your content as an information bank where people visit to get answers to any queries. In the first place, you will script the content by writing down the most relevant thoughts and defining the sub-headings focusing on the main keywords.
When you have formed the first draft, you will continue by organizing and improving the data. It depends on providing users with the best possible quality of content. Correct any grammatical errors (Grammarly is useful with this regard), classify content using the proper heading framework (H1, H2, H3), add bullet points, pictures, photos, source links, etc.
When you have been writing for a while, you will have the stuff you want users to read. Via an internal link, you can send new users to search your older related posts.
4. Use Plagiarism checker tool
When talking about the unique and SEO friendly tool, the first thing that needs to be considered is plagiarism-free content. Having a plagiarized content on your website is not only illegal but it’s a bad practice in the sense of readability and ranking on search engine.
Google always prefer the original content on the website and for this, its algorithm always rank the website with more original content. Using the duplicate content on your web means of sending your site to Google’s hell.
There are so many examples of how the Google punishes the website for being using the duplicate content.
The original content has become more important after the latest update of Google panda algorithm update. This is because the most ranked website is sorted through looking the SEO including the originality of the content.
The best solution for avoiding the plagiarism is to check the content before publishing. You can use the plagiarism checker tools online. Some of the best tools are listed below.
- Grammarly
- Check-plagiarism
- Copyscape
5. Make the website mobile optimized
Let us be honest websites cannot survive in these times if it is not mobile optimized. Google has made quite a few changes in which it considers the mobile version of the website is the primary version of the website. Your Mobile friendly website will rank higher than the only desktop version of the website.
6. Tag hyperlinks
Internal linking is a very good habit if you are a content writer. It is a perfect way to build a contextual relationship between your new and your old articles. This also helps you to pass on the related information to your older posts.
WordPress makes the process easier for your old posts from inside the post editor. Pick the text you want to connect to, and then press the link button.
Conclusion
Optimized content is a great way of making the website ranked higher. I have shared some of the tricks above, which one must follow if you are interested in making good content. Probably check like your bounced rate and time-on-site to have an idea of how visitors connect with your website after clicking on your content.
Also, keep a look at the number of social interactions (share, follow, etc.) to get an idea of the viral value of your article. Only checking at these key indicators will give you a clear understanding of which blog posts are well received and enjoyed so that you can duplicate that form of content along the way. Both SEO and content creation are critical elements of the jigsaw, so it is necessary to use quality techniques both to maintain higher traffic and to interact on your site.