Search engines have changed from being a useful tool to being an integral part of our daily lives. As a result, search engine optimization (SEO) has become crucial for business. ...
Over 80 percent of modern consumers claim to look at a company’s website before deciding to use their products or services. While most business owners understand the importance of an...
Before we proceed in our topic ‘How offline branding affects modern SEO’, we first need to understand about offline branding and SEO. What is SEO? SEO is abbreviated as Search...
The significance of having an excellent first impression is immense. If you are already into a running business or planning to start a new one, you know how important that...
A perfect definition for local SEO is: “Local SEO is a practice to promote the local business locally to specific regions or cities. If you are providing services locally or...
SEO stands for search engine optimization. Technical SEO refers to website and server handling to help search engines index your site more efficiently (to help improve page rankings). It is...
Search Engine Optimization(SEO) and Pay-Per-Click(PPC) advertising may be two different channels in garnering traffic, but they have similar goals: To drive people in your website. However, it can get quite...
SEO is a vast sea that has limitless depth as well as boundless variations. Whether you are a business owner or a CIO, you need to invest your time and...
In the modern digitalized era, every business, no matter small or big requires online exposure. It is the essential source of marketing and if you aren’t forward in this aspect,...
Digital forms of marketing have gained popularity in the last decade. This is because they are convenient and can be used to reach a greater number of targeted customers. But...