When you are planning on creating an event where your customers can sign up online, then you’ll want to consider looking into your processes and how you are going to market your event. Without the proper promotion, your event could completely undersell, which is why you need to have a strategy in place. When you promote your event properly, you’re more likely to make your money back and attract the right crowd.
Here’s all you need to know about promoting your event properly online.
Promote well in advance
Your event is unlikely to succeed when you don’t take the time to build some interest around it. If you haven’t looked into how you can reach potential attendees, then you should a few months in advance depending on how large and extensive the event is. Because it can take several months to get the word out, this means that you will want to come up with a schedule of when you will start your marketing campaign, where you will choose to market your event, and your budget.
Have a sales page on your website
One of the best ways to keep potential attendees interested in what you have to offer is by having a sales page available on your website where you can keep them updated on any news about the upcoming event. By having WordPress event registration, you can take the worry out of having to sell tickets to your event on a third-party website. Attendees know that they can come to your site for the most up-to-date info and that their ticket orders will be processed quickly and securely.
Consider traditional marketing
Traditional marketing isn’t dead when it comes to events. In fact, you can get a number of people interested without having to have a huge online marketing campaign. Billboards, TV, and radio are all useful when it comes to promoting your convention or concert, and getting the word out to the right people is the best way to ensure that you will have a number of attendees. While you will also want to have a comprehensive online ad campaign, remember to include traditional marketing methods in your strategy in order to achieve maximum results.
Have a pre-sale
One of the best ways to encourage attendees to come to your event is to make sure that you have a pre-sale a few weeks in advance for your business. You want to make the number of tickets you sell limited so you don’t end up selling them all out weeks before. However, this also creates a sense of urgency with your clients, making them more likely to buy than they might otherwise. A pre-sale can be one of your most powerful tools when you want to build some interest around your event.
In summary
Now more than ever it is simpler to make an event a success. When you have the right action items in place, you’re more likely to sell the number of tickets you want and to encourage attendees to get excited for your event.