The Indian mobile phone market is now ruled by Chinese smartphone players who are launching devices at super affordable prices.
But, have you ever wondered about the possible reasons behind the immense drop in the prices of mobile phones that are available and getting launched?
If you want to know about the possible reasons behind the drop in the prices of mobile phones, then this post will provide you with more insights. Read on!
Intense competition between Mobile Phones brands
One of the key reasons behind the drop in prices of mobile phones is the prevailing competition between leading and emerging brands in India. Ever since 2014, the time when Chinese mobile phone players entered India, they have revolutionized the market. There has been extreme competition between brands to win a substantial share of the market and brands like Xiaomi, Vivo, and Oppo have been quite a success. It has propelled all of them to drop the prices of phones. And it has helped the customers enjoy as they can compare all devices at once and then buy the best one.
The advent of advanced features
The features in a smartphone that was only a possibility in high-end phones are now becoming a norm in mobile phones these days. Yes, you can spend just about Rs.10,000 and bring home best Oppo smartphones and others loaded with the newest features. It has further led to the price drop in the market to make a device stand out from the crowd. Phones are also being launched under Rs.8,000 with the same or more features that were once available under Rs.10,000.
Value for money devices means paying lesser
The market situation in India is such that for smartphone players, launching cheap phones is not enough anymore. They needed to come up with ‘value for money’ products so that users are able to make the most of them. And in a bid to make such smartphones, not only packing features was vital, but even making it available at jaw-dropping prices was the need. With competition from other brands mounting, it also means that manufacturers needed to drop prices to attract Indian users. Top players in India are doing this, and it has helped a customer get more specs in a phone at unbelievable prices.
Launching Mobile phones after phones made prices drop further
One of the key things that have also led to the lower pricing of smartphones in India has been the launching spree of devices by leading players, especially Chinese. Recently, the market has seen the launch of so many mobile phones such as Redmi 8 series, Realme 5 and X series, Oppo smartphone’s Reno series and Vivo’s Z series. And this is only the tip of the iceberg as there are many more launches across lesser-known brands to combat competition from others in their niche. The launching of phones across brands has led to a huge price drop.
Too many options in a price point have led to price drops
The Indian smartphone market is stacked with so many devices across leading brands under a price point that it has led to a price war among all. As a result, it has led them to reduce the prices further to win customers. With new launches, older models become less relevant, and it is also a reason for companies to slash the prices.
Leading Moblie phones that have helped brands win the Indian market in 2019
1. Redmi Note 7 Pro
- 4 GB RAM + 64 GB ROM, expandable up to 256 GB
- 6.3 inch FHD+ DotNotch display
- 48MP + 5MP dual rear camera
- 13MP front camera
- Qualcomm Snapdragon 675 AIE processor
- Splash Proof – protected by P2i
- Quick Charge 4.0 support
- 4000mAh battery
Price in India – Rs.14,000.
2. Vivo Z1 Pro
- 4 GB RAM + 64 GB ROM, expandable up to 256 GB
- 6.53 inch FHD+ FullView display
- 16MP + 8MP + 2MP triple rear camera
- 32MP front camera
- Qualcomm Snapdragon 712 AIE processor
- Face Unlock
- Triple card slot
- Fast charging
- 5000mAh battery
Price in India – Rs.15,000.
3. Oppo K1
- 4 GB RAM + 64 GB ROM, expandable up to 256 GB
- 6.41 inch DewDrop AMOLED display
- 16MP + 2MP dual rear camera
- 25MP selfie shooter
- Qualcomm Snapdragon 660 processor
- In-display fingerprint sensor
- 3600mAh battery
Price in India – Rs.14,000.
You are now aware of the flagship models in India across leading companies and the reasons for prices drop across known models. If you want to purchase any of these best mobile phones under 15000 in India, then you don’t need to stretch your wallet anymore. Why? Here is an easier payment alternative!
It is now possible to divide the amount over a tenor matching your repayment capacity and paying only fixed EMIs. Bajaj Finserv EMI Network in India presents this unique payment facility. Bajaj Finserv also presents pre-approved deals on financial products such as EMI finance and personal loans and more. It can ease off your loan procedures and make it fast.