If you want your company to remain relevant in today’s business world, you have to make sure it is in-tune with the latest trends. But there’s more – you also constantly have to check whether your company is up-to-date with technology. There are new appliances and gadgets on the market every single day, and not keeping pace with them means you will be never be able to get ahead of your competition.
Having all of this mind, here are a couple of questions that are going to help you check whether your business is up-to-date with technology.
Are You Using Video Marketing?
Video marketing is surely going to be a big thing in 2017. This means that it’s very important for every business to learn how to create a compelling video-marketing campaign. One of the most important rules about creating a video ad is including as little text as possible. People always want to watch and listen, rather than read what your business is about. In addition, make sure you show an example of your product or the services you are providing.
Is Your Website Mobile-Friendly?
More and more people are going mobile every single day, and that’s why you should always make sure your website is mobile-friendly. If people can’t find your contact information or check out your online store from their smartphones and tablets, chances are they will turn to someone else. Not to mention that Google has also made some changes regarding their algorithm which require businesses to have mobile-friendly websites if they want to make them more visible in Google search results.
Do You Have Telecommuting Employees?
Telecommuting is something that can help every business grow. Not only are stay-at-home employees more productive, but they also tend to have better work ethics and feel more relaxed while working. Studies have also shown that telecommuting employees take less sick days and don’t require as much vacation time as traditional employees. Today, there are plenty of project management software solutions you can use to communicate with your stay-at-home employees, and make sure the project is progressing the way you want it to.
How Big Are Your Hard Drives?
Sooner or later, your business is going to need quite a lot of data storage. Virtually every business category needs a lot of documents, presentations, graphics and audio files, and having hard drives with a lot of space in every PC in your office is always an absolute must. It’s also important to mention that today, you can get SSD hard drives which boot much faster and increase energy efficiency. Having an SSD with 500gb in every PC in the office is always a good idea. Experts also recommend having at least one external hard drive in the office at all times.
Are You Using the Right Payment Systems?
The ways your customers can pay for your products or services is also something you as an entrepreneur should think about. No matter what industry you do business in, there will always be customers who will want to pay in a way other than cash. This means you have to make sure your business is using all the technology necessary for ensuring your customers can pay with credit cards or mobile payment apps, such as Google Wallet. Staying up-to-date with the most recent payment systems will always help your business grow and succeed on the market.
Being tech savvy is definitely a great way to make sure you are running your business as smoothly as possible. Still, business technology trends are changing quite fast, and staying up-to-date means you will always have to look out for new appliances and gadgets available on the market.